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Insights and results

Case studies from real businesses, conversations from the field, and what clients say about working with us.

Case studies

8 Care Pty Ltd (mysecondhome) logo

Business Transformation at 8 Care Pty Ltd

How P2W Advisory helped 8 Care transform its compliance, cash flow & growth capabilities

Read the case study

Sales Transformation at Healthcare Software Provider

How P2W Advisory helped the company transform its sales capability

Read the case study

Selected engagements

Work delivered in an operating seat, described by what the business was rather than by name.

Geospatial software · Public safety and utilities

120%

Software revenue growth across ANZ, ASEAN and India

A $400M division serving police, fire, defence, utilities and aviation agencies, growing EBITDA 30% year on year.

Senior vice president, APAC · 2018–2022

Device distribution · Asia

US$300M+

Regional operator services business

Grown beyond US$300M revenue, with subsidiaries opened in Taiwan, Korea, Sri Lanka and Indonesia.

Regional managing director · 2014–2018

Telecommunications · Enterprise

$350M+

Enterprise mobility business led

Accountability for $300M in annual procurement investment, and a board paper that secured $100M in procurement spend.

Senior leadership · 1997–2006

Mobile technology · Circular economy

$25M+

ASX listing evaluation chaired to a go / no-go

A five-month project advisory board through a rigorous listing decision for a mobile technology business.

Project board chair · 2025–2026

What clients say

“In 2024, the NDIS regulatory changes hit us harder than anything we'd faced before. After several years of almost doubling revenue year-on-year, those reforms exposed gaps in our knowledge and management that we hadn't had to confront. That's when Ferzad (P2W Advisory) stepped in. He led a comprehensive health check across finance, operations, compliance and cash flow to surface the issues clearly. He then equipped us with practical templates and step-by-step guides to close those gaps and delivered targeted training so our team could operate at their full potential. The result was a pragmatic transformation plan that changed how we run the business, especially our discipline around cash flow and execution. I consider myself fortunate to have worked with Ferzad and would recommend him to any business seeking real, positive change.”

CEO, 8 Care

“Working with P2W has been transformative for our business. Ferzad's depth of experience and knowledge in sales strategy is exceptional, and he quickly understood the nuances of our business and industry. Before engaging with them, our sales function relied almost entirely on inbound opportunities. Through their guidance, we've matured into a far more balanced, structured, and proactive sales operation. They not only provided us with the right frameworks and processes but also equipped our team with a holistic operating system that has brought confidence and capability to pursue new opportunities effectively.”

CEO, Healthcare Software Provider

“Working with Ferzad has been a turning point for us. When our business was facing significant external pressures, he brought clarity and structure that changed how we looked at finance, operations, and especially cash flow. What stood out most was that he mentored our team, rolled up his sleeves, and worked alongside us to build sustainable practices. His ability to balance strategic insight with empathy made the transformation not only effective but also empowering for us as leaders.”

COO & Co-Founder, 8 Care

See where your own engine stands

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