About Us

    Meet the team dedicated to driving your business transformation and operational excellence

    Our Purpose

    We exist to help businesses unlock their full potential through strategic transformation and operational excellence. Our purpose is to be the trusted partner that guides organizations from where they are to where they need to be, building sustainable capability and discipline that drives lasting success.

    Professional Accreditations

    Our team holds direct accreditations from leading professional bodies, ensuring we deliver the highest standards of strategic advisory and governance expertise.

    AICD Logo

    Australian Institute of Company Directors

    Corporate governance and directorship excellence

    Chair Advisory Board Logo

    Certified Chair Advisory Board Centre

    Professional advisory board leadership

    Harvard Business School Logo

    Harvard Business School

    Executive education and strategic leadership

    Board Representations Logo

    Board Representations

    Active board member appointments

    International Experience

    With over 10 years of operational experience across Asia Pacific, we bring deep understanding of international markets, cultural nuances, and cross-border business dynamics.

    Asia Pacific Expertise

    Extensive hands-on operational experience across all APAC countries, having lived in Singapore for over 10 years and successfully established businesses throughout the region.

    Market Entry & Expansion

    Proven track record in navigating regulatory environments, building local partnerships, and scaling operations across diverse cultural and business landscapes.

    Regional Coverage

    Japan • China • Malaysia • Taiwan • Singapore • South Korea • Indonesia • Australia • New Zealand • Pacific Islands

    Experience Map

    APAC Regional Map

    Industry Expertise & Sector Experience

    Our diverse industry experience enables us to understand unique sector challenges and deliver targeted solutions that drive transformation across multiple verticals.

    Public Safety

    Critical infrastructure and emergency services

    Government

    Public sector transformation and policy

    Defence

    Military and security operations

    Retail Services

    Customer experience and operations

    Commercial

    Business services and consulting

    Telecommunications

    Network infrastructure and services

    Electronic Security

    Digital security and protection systems

    System Integrators

    Technology integration and solutions

    Meet Our Team

    Our team at P2W consists of seasoned professionals with diverse industry experience. Individually or collectively, we are able to bring a wealth of knowledge, expertise, and experience to your business.

    Ferzad Bharucha

    Ferzad Bharucha

    Principal Advisor & Founder

    With over 25 years of experience in the technology sector, Ferzad has had the privilege of contributing to the success of numerous hardware, software, and services companies. His expertise spans the full spectrum of business growth, from initial scaling strategies to navigating the complexities of IPOs and the delivery of significant returns on investment.

    Ferzad has led multiple transformative initiatives, working closely with business owners to define clear objectives, implement effective strategies and to achieve sustainable growth. He is now focused on leveraging his experience to partner with organizations seeking to achieve ambitious goals and unlock their full potential.

    Key Areas of Expertise:
    • • Strategic Planning & Growth
    • • Operational Excellence & Transformation
    • • Financial Management & P&L Oversight
    • • Sales & Marketing Strategy
    • • International Business Expansion
    • • Leadership & Governance
    Specific Value-Adds:
    • • Industry Expertise in Telecom & Technology
    • • Turnaround Experience
    • • Investor Relations & Capital Raising
    • • M&A Expertise
    • • Strong C-level Network
    Denis Tarasov

    Denis Tarasov

    Consultant

    Denis is a seasoned business leader with over 25 years of global experience specializing in advising companies of all sizes and complexity on business growth and performance improvements.

    Areas of Expertise:
    • • Business advisory, data analysis and commercial decision support
    • • Process redesign (BPR) and business transformation
    • • Financial management and due diligence, including budgeting/forecasting and cash-flow management
    • • M&A integration
    • • Change management and system implementation
    • • Identifying and implementing solutions that yield tangible business results, enabling effective decision-making and enhancing operational efficiencies

    Get in Touch

    Ready to transform your business? Let's discuss how we can help you achieve operational excellence and sustainable growth.

    Phone

    0412 334 755

    Email

    advisory@p2wa.com.au

    Website

    p2wa.com.au