Who you work with
A Certified Chair and former chief executive, working alongside management rather than reporting from the outside.
Ferzad Bharucha
Founder and Principal Adviser
Ferzad is a Certified Chair and former CEO with more than 25 years of global experience leading businesses through growth, turnarounds and transformation. He currently chairs two advisory boards, advises a third, and holds two community and local government appointments in Victoria.
His board work spans governance establishment, strategic and capital planning, M&A and exit readiness, ASX listing evaluation and successful capital raises — bringing independent challenge, disciplined reporting and execution rigour to founder-led and investor-backed businesses.
Industry experience. Technology & SaaS · Telecommunications & mobility · Health, NDIS & aged care · Security, defence & public safety · Government & critical infrastructure · Professional services & not-for-profit
Sectors
Technology & SaaS · Telecommunications & mobility · Health, NDIS & aged care · Security, defence & public safety · Government & critical infrastructure · Professional services & not-for-profit
Board work
Certified Chair™ (Advisory Board Centre). Advisory board chair at two businesses, adviser to a third, a completed project board chair role, and two community and local government appointments in Victoria.
Regions
Australia and New Zealand, ASEAN, India, Taiwan, Korea, Sri Lanka and Indonesia. Based in Melbourne.
Career
2024 – present
Founder and Principal Adviser, P2W Advisory
Independent management consulting practice advising growth-stage and mid-market Australian businesses on strategy, P&L turnaround, governance maturity and transformation execution.
2022 – 2024
Chief Executive Officer, ANZ, Optic Security Group
$90M security infrastructure business owned by Arena Capital (US$4B AUM). Delivered a $5M EBITDA turnaround via the T23 program, a $30M capital raise, and $40M+ valuation growth in 18 months.
2018 – 2022
Senior Vice President, APAC, Hexagon Safety & Infrastructure
$400M division serving police, fire, defence, utilities and aviation agencies. Delivered 30% year-on-year EBITDA growth and 120% software revenue growth across ANZ, ASEAN and India.
2014 – 2018
Regional Managing Director, Asia, Brightstar (SoftBank Group)
Grew the regional operator services business beyond US$300M revenue and opened subsidiaries in Taiwan, Korea, Sri Lanka and Indonesia.
2006 – 2013
Regional Sales Director, Oceania, Brightstar (SoftBank Group)
P&L accountability across three business units generating $70M+; built a new business unit from concept to $45M revenue in three years.
1997 – 2006
Senior leadership roles, SingTel Optus and Vodafone
Led the $350M+ Optus enterprise mobility business and held accountability for $300M in annual procurement investment. At Vodafone, authored the national device strategy and presented the board paper securing approval for $100M in procurement investment.
Education and accreditation
- Certified Chair, Advisory Board Centre (2025)
- Master of Business Administration, University of Technology Sydney (1994)
- Bachelor of Commerce (Marketing), University of Wollongong (1992)
- High Potential Leadership Program, Harvard Business School, Boston (2007)
- Member, Institute of Community Directors Australia (2024)
Professional accreditations
Certified Chair, Advisory Board Centre
Accredited advisory board leadership
Institute of Community Directors Australia
Member since 2024
Harvard Business School
High Potential Leadership Program, 2007
Fair Jobs Code
Pre-assessment certificate for Victorian Government procurement
Board appointments
Anitech Pty Ltd and Lahebo Pty Ltd
Advisory Board Chair
Australian management consultancy and compliance technology platform. Quarterly cadence, from July 2026.
- Established board governance from a standing start — charter, meeting cadence, decision rights and a formal board reporting pack.
- Chairs the T27 Transformation Program targeting $4M revenue at 20% net profit with a six-month wage cash reserve.
- Drives pipeline discipline, mitigation of revenue concentration risk, CRM data integrity and operating model redesign.
My Second Home (M2H)
Advisory Board Chair
NDIS and aged care provider. Exit advisory board, monthly cadence, from October 2025.
- Chairing a 15-month advisory board charter to achieve multiple valuation uplifts through the CY26 scale phase.
- Designed frameworks for EBITDA growth (+30%), recurring revenue and reduced owner dependency.
- Leads M&A readiness, compliance and legal and financial coordination through quarterly decision gates.
Brevity Care Pty Ltd
Adviser
Health care SaaS. Strategic advisory board, quarterly cadence, from September 2025.
- Established board governance for an early-stage health care SaaS business preparing for a global aggregator exit.
- Guides the chief executive on innovation, investor engagement and customer retention.
Mobile Federation
Project Board Chair (completed)
ASX listing evaluation. September 2025 to January 2026.
- Chaired a five-month project advisory board through a rigorous go / no-go listing decision for a $25M+ revenue mobile technology and circular-economy business.
- Worked alongside PKF Global to stress-test the investment case, operating model and sponsor assumptions.
Community and public sector appointments
Manningham City Council, Victoria
Advisory Member, Healthy Ageing Advisory Committee
From May 2026. Independent advice and challenge to Council on strategy, policy and programs supporting older residents.
Warrandyte Community Housing Cooperative
Board Member
From 2025. Financial oversight and growth strategy for two housing estates valued at over $10M, providing homes across 10 dwellings.
Denis Tarasov
Consultant
Denis is a seasoned business leader with over 25 years of global experience, specialising in advising companies of all sizes and complexity on business growth and performance improvement.
Areas of expertise
- Business advisory, data analysis and commercial decision support
- Process redesign and business transformation
- Financial management and due diligence, including budgeting, forecasting and cash flow management
- M&A integration
- Change management and system implementation
- Identifying and implementing solutions that yield tangible results and improve operational efficiency
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