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Our Team

Our team at P2W consists of seasoned professionals with diverse industry experience. Individually or collectively, we are able to bring a wealth of knowledge, expertise, and experience to your business.

Ferzad Bharucha

Principal Advisor & Founder

With over 25 years of experience in the technology sector, Ferzad has had the privilege of contributing to the success of numerous hardware, software, and services companies. His expertise spans the full spectrum of business growth, from initial scaling strategies to navigating the complexities of IPOs and the delivery of significant returns on investment.

 

Ferzad has led multiple transformative initiatives, working closely with business owners to define clear objectives, implement effective strategies and to achieve sustainable growth. He is now focused on leveraging his experience to partner with organizations seeking to achieve ambitious goals and unlock their full potential.

 

Key Areas of Expertise:

 

Strategic Planning & Growth

  • Development and implementation of growth strategies, including market entry, new product launches, and M&A.

  • Identification and capitalisation of market opportunities.

  • Conducting market analysis and competitive assessments.

  • Creating strategic roadmaps and business plans.

Operational Excellence & Transformation

  • Optimization of operational processes to improve efficiency and reduce costs.

  • Leading transformational initiatives to drive significant performance improvements.

  • Implementing best practices in areas such as supply chain management, customer service, and technology.

 

Financial Management & P&L Oversight

  • Providing guidance on financial planning, budgeting, and forecasting.

  • Analyzing financial performance and identifying areas for improvement.

  • Managing P&L for optimal profitability.

 

Sales & Marketing Strategy

  • Developing and implementing effective sales and marketing strategies.

  • Building strong customer relationships and expanding market share.

  • Driving revenue growth through innovative sales and marketing initiatives.

 

International Business Expansion

  • Providing strategic guidance on international market entry and expansion.

  • Navigating cultural and regulatory complexities in diverse markets.

  • Building and managing global teams.

 

Leadership & Governance

  • Providing leadership and mentorship to executive teams.

  • Advising on board governance and best practices.

  • Contributing to strong and effective board culture.

 

Specific Value-Adds

  • Industry Expertise: Deep understanding of the telecom and technology sectors.

  • Turnaround Experience: Proven ability to lead businesses through successful turnarounds.

  • Investor Relations: Experience with investor roadshows and capital raising.

  • M&A Expertise: Experience with mergers and acquisitions, including due diligence and integration.

 

Strong Network

  • Extensive C-level contacts across various industries.

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Jeff Gordon

Consultant

  • Jeff is an accomplished Business Executive with over 30 years of Leadership and Management experience within the FMCG, Retail and Telecommunications industries.

  • A highly respected and engaging people leader, Jeff has a proven history of coaching and developing individuals and large multi-faceted teams to consistently deliver positive impacts against company operational and commercial goals.

  • Jeff’s extensive corporate career commenced at Myer Stores Ltd where he held various customer facing Retail Sales Management roles across multiple stores.

  • In 1995, Jeff joined Optus and held a National Management role leading multiple state-based teams to consistently deliver positive growth in staff engagement, customer satisfaction and EBITDA performance.

  • Jeff was appointed to the Optus Executive Group in 2001 after being awarded the company CEO Award for Outstanding Executive Achievement.

  • In 2009 Jeff started his own Management Consulting business providing professional executive services to small/medium business and large corporate companies.

  • Appointed as an Associate Director of Dynamic Retail Solutions in 2014, leading representation of Australian manufacturers and suppliers in International FMCG Sales.

  • In 2020, formed a successful partnership with Steri Solutions International supplying vital PPE products to Major Supermarkets and various channels to during the COVID 19 pandemic.

Denis Tarasov

Consultant

  • Denis is a seasoned business leader with over 25 years of global experience

  • Denis specializes in advising companies of all sizes and complexity on business growth and performance improvements.

  • Expertise include:

    • Business advisory, data analysis and commercial decision support

    • Process redesign (BPR) and business transformation

    • Financial management and due diligence, including budgeting/forecasting and cash-flow management

    • M&A integration

    • Change management and system implementation

    • Identifying and implementing solutions that yield tangible business results, enabling effective decision-making and enhancing operational efficiencies.

Get in touch with our team

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