Your revenue is carried by people.It should be carried by a system.
P2W Advisory specialises in Revenue Architecture — the sales process, forecast governance and board discipline that lets mid-market Australian businesses grow, forecast and exit on their own terms.
Ferzad Bharucha
Founder and Principal Adviser, P2W Advisory
- Certified Chair™, Advisory Board Centre
- Chair at Anitech and My Second Home
- 25 years at CEO, SVP and MD level
- Melbourne · Asia Pacific
Which part of your Revenue Architecture is holding the number down?
Five questions, two minutes, and you will know which one sets your ceiling.
Delivered in the seat, not advised from outside
$5M
EBITDA turnaround in one year as CEO
30%
year-on-year EBITDA growth
$30M
capital raised, with investor roadshows
$45M
new business unit built in three years
3 months
to positive cash flow
Our services: where we make the difference
Revenue Architecture and Sales Transformation
A documented sales process, pipeline and forecast governance, and the management system to run it.
How it worksAdvisory Board as a Service
An accredited Certified Chair™ designs, stands up and chairs your advisory board. Independent challenge without the bureaucracy of a full board.
How it worksTurnaround and Transformation Execution
P&L and EBITDA improvement, cash discipline and process redesign, delivered alongside management rather than from a report.
How it worksLeadership and Capability
Coaching for CEOs and leadership teams through transformation, succession and scale.
How it worksEngagement Model
Four stages, from first conversation to change that sticks.
- 1Discover
The Revenue Architecture Scorecard, five questions in two minutes, taken by the CEO, owners and sponsors. Then a 30-minute call on what is holding you back.
Free
- 2Diagnose
A deep, scored assessment across finance, operations, sales, compliance and people, with a written report and prioritised actions. Starts within one to two weeks.
2 weeks
- 3Build
The transformation roadmap and change plan, with owners, milestones and KPIs, implemented with your team rather than handed to it.
2–3 days a week
- 4Govern
Hands-on performance reviews with your sponsor, or an independent chair on your advisory board, until the outcomes are delivered.
Weekly, fortnightly, monthly, or a board seat
Start with the free Scorecard
No cost, no obligation. Your results are yours to keep.
Why P2W Advisory
P2W Advisory is the practice of Ferzad Bharucha, a Certified Chair and former chief executive. He leads every engagement himself.
“In 2024, the NDIS regulatory changes hit us harder than anything we'd faced before. After several years of almost doubling revenue year-on-year, those reforms exposed gaps in our knowledge and management that we hadn't had to confront.”
“Working with P2W has been transformative for our business. Ferzad's depth of experience and knowledge in sales strategy is exceptional, and he quickly understood the nuances of our business and industry.”
3 months
to positive cash flow at 8 Care, an NDIS provider under regulatory reform. 40% lift in staff utilisation; 30% growth in monthly sales.
Read the case studySelected engagements
Geospatial software · Public safety and utilities
120%
Software revenue growth across ANZ, ASEAN and India
A $400M division serving police, fire, defence, utilities and aviation agencies, growing EBITDA 30% year on year.
Senior vice president, APAC · 2018–2022
Device distribution · Asia
US$300M+
Regional operator services business
Grown beyond US$300M revenue, with subsidiaries opened in Taiwan, Korea, Sri Lanka and Indonesia.
Regional managing director · 2014–2018
Telecommunications · Enterprise
$350M+
Enterprise mobility business led
Accountability for $300M in annual procurement investment, and a board paper that secured $100M in procurement spend.
Senior leadership · 1997–2006
Mobile technology · Circular economy
$25M+
ASX listing evaluation chaired to a go / no-go
A five-month project advisory board through a rigorous listing decision for a mobile technology business.
Project board chair · 2025–2026
- What does it cost?
- Discovery is free. The Diagnostic is a fixed fee, with an hourly option on request. Ongoing work is a daily rate, monthly retainer or hourly rate, quoted after the diagnostic phase is complete.
- Is there a lock-in?
- No. Month to month, 14 days’ termination notice both ways. Chair roles run 6–12 months with reviews.
- Who is it not for?
- Pre-revenue start-ups still testing an idea. If you’re trading and ready to invest in growth, we should talk.
- Who do you work with?
- For founder-led and established Australian businesses ready for their next stage of growth, from early traction to $200m. Technology & SaaS · Telecommunications & mobility · Health, NDIS & aged care · Security, defence & public safety · Government & critical infrastructure · Professional services & not-for-profit.
- Advisory board or governance board?
- An advisory board gives independent advice; it has no legal duties or vote. A governance board of directors carries legal duties and makes the decisions. Most clients start with an advisory board.
Growing, raising or exiting in the next twelve months?
Tell Ferzad where the business is and what is coming. He reads every enquiry himself and usually replies within one business day.
Book 30 minutes- Phone
- 0412 334 755
- advisory@p2wa.com.au